Your virtual “employee” fails when YOU let them fail. This “employee” doesn’t decide to just suddenly slow down or show up late to work…no - YOU uploaded a ginormous file that is taking your site down to a sloth-like crawl that never loads. This “employee” doesn’t just decide to bore your customers to death, talking their ears off with endless information…no - YOU overloaded the pages of your website with so much useless content that people want to cut out their eyes to make the pain stop.
There are so many mistakes to watch for when having a website created. To spare everyone from cutting their eyes out because of the length of this article…we are only going to list 5 key mistakes to avoid for now. We’ll give you some more mistakes at a later date. So read on and learn how to make your website your greatest employee of the month EVER.
5 Mistakes Not to Make When Building A Website:
1. Load Large Pictures and Files
We briefly mentioned this major problem a few paragraphs up…but this cannot be stressed enough. No one alive has the time or patience for slow loading websites. You don’t – so why would you expect your users to stick around waiting for your site to open. The easiest way to turn your fast moving website into a “20 second opener” is to upload huge files and even bigger images. If you want visitors to actually get to your site – control your file sizes and monitor the speed of your website. You only have a few seconds to grab a customer…so use your time carefully, and don't blow it.
2. Pass on Mobile
We probably mention something about the necessity of having a mobile site in every blog we write, every meeting we have, and with every conference call we are on. If you are building a website never, ever, ever, ever, ever forget about having a mobile version created too! Google will backhand you. Your customers will leave you. And basically no one will find you. When it comes to mobile, be like Nike and Just Do It.
3. Use Flash
Back in the day, Flash was where it was at in terms of web design. It made websites interactive, cutting edge, and all around awesome. However, in today’s world, having Flash on your website borders on embarrassing as it is seen as being a relic (and not a good relic like in Indiana Jones). Seeing that Flash isn’t supported on a lot of devices anymore (think Apple!), you will be missing out on reaching a very large audience base. As time goes on, more and more support will be lost and Flash will eventually fall into the technology “temple of doom”. #IndianaJonesReferencesNeverGetOldButFlashDoes
4. No Call to Action
call to ac•tion
An exhortation or stimulus to do something in order to achieve an aim or deal with a problem.
“he ended his speech with a call to action”
) a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive.
When it comes to your website, if you don’t give your visitors a call to action you
are missing out on some serious ACTION. Always let your visitors know what they should do next by using well placed links and buttons…Buy Now! Click Here! Contact Us! Donate! Register! Enroll! Join! Subscribe! Call Today! Sign Up Today! Reserve Your Spot! Book Now! Download Here!
Whatever it is – let people know what they can do, why they should do it, and how they can get there quickly. The only time a call to action does not work is when you don’t have one.
5. Keyword Stuffing
Things that are GOOD when stuffed:
Turkeys, Build-A-Bears, Mushrooms, Pillows, Peppers, Pizza crust.
Things that are BAD when stuffed:
Noses and KEYWORDS
Yes we all know you want to be found first on google for being the best Steakhouse around. But when you jam your website content with…”we have the world’s best rib eye steaks, porterhouse steaks, sirloin steaks, t-bone steaks, flat iron steaks, flank steaks, New York strip steaks, filet mignon steaks, hanger steaks, chateaubriand steaks, skirt steaks, cooked steaks, raw steaks, seasoned steaks, grilled steaks, broiled steaks, and more cooked to steak perfection at great steak prices”…no one likes it. Especially Google. Leave the stuffing to Stovetop and start using better SEO practices.
Author: Scriptable Solutions LLC