It used to be an hour glass spinning end to end for what seemed like an eternity back in the day. Now, it’s a spinning circle or even worse, a blank page.
Load times for websites are uber critical in today’s Energizer Bunny paced world. Users care most about speed, because nobody has even a shred of patience left in their bones. Everybody hates slow loading websites, including you, your mother, your friends, your hairdresser, your band mates…and more importantly, your customers.
Having a slow website results in low conversion rates, as people will typically leave your site before it even loads, or immediately right after, costing you serious business. Studies have shown that users want a website to load in 2 seconds or less, but mostly just less. It may seem ridiculous that people feel having to wait 2 seconds is extreme. But think of it this way…remember when you were 5 years old and you asked your mother for a cookie, a brownie, to watch cartoons, to go outside, to play a game, or whatever adolescent “need” popped into your head at the time…do you remember what she always said? “Just give me 2 seconds”. Yes, 2 seconds can
feel like an eternity.
Here are 4 factors that could be causing you slow load times…
1. Traffic Jam
The only type of traffic that doesn’t completely ruin your day is website traffic. Buuut, even though your server can manage a spike in traffic on your site, it will still drastically slow things down – especially if your host and server are unable to handle many users at the same time. Be prepared. If you expect a surge in traffic on your site (ie: product launch, open registration, etc.), know how much your server can handle in advance and make adjustments accordingly.
2. Size Does Make a Difference
Megabyte, Gigabyte, Kilobyte, Take-A-Bite…whatever the byte, when it comes to website speed – size totally matters. Large images, file formats, advertisements…all of these things chomp away at your load time. The larger the image or file, the longer the time it takes to load. And when you’re thinking of file formats, JPG’s, PNG’s and GIF’s work fine. Steer clear of Tiff’s and BMP’s. They are the devils files for dragging a site down.
3. Server Performance & Location
Every time someone clicks on your website, their browser (Firefox, Chrome, Explorer, etc.) pokes your server in the ribs asking it to bring up and deliver your site on a silver platter. However, your server might be slower to respond if it is busy delivering other websites at the same time because you’re are sharing server space with thousands of sites. Also, if your server is located in another country, that’s a total slow down. The farther away the server is located from a user, the longer the website will take to download - since data has to be transmitted across the globe.
4. Excess, Excess, Excess
Author: Scriptable Solutions LLC