Scriptable Solutions has a proprietary seo-friendly content management system. The most common question we hear is, “Will I be able to update my website?”. The answer is “Absolutely”, just as you need direction/training to update any 3rd party platform, our staff will instruct how to update the website as well as offer the ability for you to contact us to request an edit.
Scriptable Solutions CMS stands out from our competitors not because you have the ability to update your website but because we include necessary built-in Google search engine optimization recommendations without the use of plugins. This best practice ensures our clients’ websites are beautifully designed and load as fast as possible!
The following information outlines the most common 3rd party CMS search engine optimization disadvantages.
WordPress is the most common 3rd party CMS. The analogy we use is, “You wouldn’t hire an accountant to use TurboTax, so why would you hire a web company to use WordPress”. The biggest disadvantage is layout design. It’s hard to create a nice-looking website using bare WordPress, so designers resort to themes. They do a good job at beautifying your website, but will often add excessive code to your pages and slow your website down. It may seem that WordPress plugins will deal with any SEO issues, but using too many plugins will slow the website down and beautiful themes require many plugins to function properly.
Shopify is popular because of its inherent E-commerce features. However, Shopify themes tend to lack customization features, which is why most Shopify websites look nearly identical. From an SEO perspective, a common issue with Shopify themes is that they confuse H1 tags with page title tags; these are often filled out as one and you have to meddle with the code to split them up. Same as with other platforms, there are plenty of search optimization plugins to choose from. Keep in mind that each additional plugin is a drain on your page speed.
If you need advanced SEO, you’ll have to dig into the code. If you don’t have enough coding skills, you’ll have to find a developer. Sitemap and robots.txt are not editable, so if you want to deindex some additional pages, you’ll have to use a noindex tag. Finally, the structure is not scalable at all. Menus even four layers deep may affect the speed and functionality of the website, so there's no way to create a big e-commerce store. This limited scalability also results in poor customization options for themes.
The biggest downside of Wix is its speed. Wix’s code has been updated many times to deal with PageSpeed issues, but it still falls behind. This is weird because Wix doesn’t even allow building complex websites. Another oddity about Wix is that it renames image files once you upload them to the editor. Wix gives images somewhat cryptic names with symbols and numbers. This is not ideal for those of you who are planning to rely on image search. Wix adds extra attributes to your URLs and there is nothing you can do about it. Once you choose a theme, you will not be able to change it. You can only slightly customize it. And many of Wix’s themes have questionable responsiveness. Wix websites often experience crawling issues, and Google does not display them correctly. Although SEO Wiz generates you a sitemap and automatically submits it to Google, it does not re-submit your sitemap if you make any changes to existing pages or add new ones. You have to re-submit your sitemap manually in Google Search Console. Poorly optimized code is another reason for crawling issues, as Googlebot cannot easily read the website’s content and properly index it.
OpenCart is not self-hosted, so you’ll need to get your SSL certificate elsewhere and install it manually from the admin panel. Bare OpenCart versions lack certain SEO features. Without the plugins, you will not be able to set up 301 redirects, define canonical tags, edit metadata without coding, and start a blog. OpenCart also falls behind when it comes to page speed. Although you can boost the speed of your website with the help of paid plugins that enable caching and ignore unnecessary JS and CSS, it is still not enough to compete with most other websites created with other platforms. OpenCart doesn’t create you a sitemap by default. To create and submit your sitemap, you’ll need to use the Feed extension and then submit it manually to Google in your Google Search Console account. The sitemap will not be dynamic, so you’ll need to re-generate and re-submit it manually once you make any changes to your website.