Bill Gray’s, home of the “World’s Greatest Cheeseburger”, decided it was time for their website to look as delicious as the items on their menu. We turned on the all-night fryer and got to work cooking an online experience that would serve their customers exactly what they need: locations, full menu, online ordering, coupons, daily specials, nutritional information, employment opportunities, and fries…there’s always, always fries!